Date: 09 Aug 2007 - 20 Oct 2008
Artist: Marsha Thomson, Andrew Demetriou, Eddie McGuire, Frances Lindsay, Mal Walden, Red Symons, Alexi Glass, Paul Bonnici and Nigel Dawson
The project was driven by AFLPA executive members, Essendon's Mark Bolton and Richmond's Joel Bowden, with the support of Derek Linsell of the AFL Foundation. In October 2006 the Victorian Government committed $3 million to the project.