Funding* Open the floor to gallery operator's experience with corporate sponsorship and grants.
Councils: * South Sydney, Joanne Ryan - Community Services Manager * Leichhardt - Ann Martin joining us tonight.
Shape of the role of gallery operators in our area.
THE PUBLICATION
- frequency of publication.
- what will our market bare?
- content:
- art/ists.
- "pick me" artist's column,
- gossip - what is everyone doing, eg. operation developments/how to protect that publication against slander - objects of articles must sign releases to verify that the article is okay for publication.
- map and walk-about route for tourists.
- Please bring examples and ideas.
- venues for public distribution/where can we sell it, galleries, newsagents & ...?
- pre-press and printing
Where do you get yours done and who do you know?
Please provide contact details.
GeoGraphics - quote on publication.
M.G.O. Minutes
| Starting time: | 7:27 pm. |
(These minutes are reported in an approximately chronological order though some points raised are transposed so as to be in context of other points made on that issue.)
General perception of art publication being about listings and coming events.
- Suggested that these services were already comprehensively covered by the Art Almanac and local newspapers.
- Zola - recommended Fairfax/CitySearch as being the best available on the net. Good searching capabilities.
- Aim of the publication defined as: Writing about art made and exhibited in our local area, ie: approximately from Redfern to Annandale.
- Conflicting ideas on the kind of disposable income people who live in the inner city have. Zola suggested bureau of stats can provide us with demographics of our target area.
- Begin with grants and advertising - encourage subscriptions with time.
Discussion on publication
Where to begin?
- Ann Martin - vast experience with poetry publications where if you sell 500 you're considered a success.
- Terry Cutcliffe - Moving 200 paper publications is extremely ambitious.
Summary of advice given:
- Terry/Ann/Maureen and everyone nodding: start small.
- Zola: piggy-back on the Coffee table edition of the City Hub.
- Ann and others: start web-based, e-zine with frictionless commerce.
- Narmada: grass-roots reflecting local ownership.
| Content: | (The brain-storming that went on here was fun.) |
- Ann - a review competition at $200, competing twice per year.
- Narmada - forum for issues confronting artists.
Jayne - Invited people to write letters of support.
Examples of excellent publications already on the market
- Object Magazine (bought a copy and it's great - $9.00)
- State of the Art - free - includes coverage of antiques.
- Large (The little Large that covers Melb and Syd but seems to be 98% nice ads.)
- Village Voice - great local content, look into arts page there.
- Art in Australia
- Art Collector
- Craft Arts
- Sydney Visitors Guide - must be lobbied to re-introduce their yellow pages, a common letter would be prepared to that effect for the next meeting.
Examples of good web-sites
- jacket (the wife of whom is a literary publisher)
- events - art site
- Sponge Art
Discussion on grants and other funding. This permeated the whole evening so I'll summarise all points on this topic here.
- Whether local or federal, must sort out the issue of non-profit cf. company owned for profit.
- non-profit - will be considered for support from the government.
- profit - will have to seek corporate advertising and investment.
Council could consider advertising in a corporate enterprise.
Conclusion: all of this will considered in a definition of the nature of the structure of the publication.
- Brief self-introduction, each participant gave a quick run-down of the kind of client that bought and came to their openings. Only point of commonality was the phenomenon of loyal supporters who keep coming back. MAPS
- Net/CD based?
- Vicki Grima had a great example of a fold out map/guide from Auckland that had a map on one side and a list of opening hours and up and coming attractions on the other. Jayne to get competitive quotes on the production of such a map. Annandale printers suggested by Zola and Jan Begg. If anyone has any preferred printers that they would like to see have a shot at getting this business please let me know.
- One map per local government area? (Knitted together for the tourists sake of course.)
- Ann - Sydney City Council is reabsorbing L.G.A.s, separate maps will not be an issue in the long-term.
- Style - Jayne would like to incorporate local indigenous design and mapping techniques in it's construction. Through advice given by Adam Hill o Walkabout she has made appropriate contact with the Metropolitan Land Council who are happy to be involved.
- Introduced Kevin Williams as Consultant who oversees the Inner Western Programme, sponsored by the G.R.O.W. Council, covering tourism development in seven L.G.A.s. Kevin has kindly suggested addressing our group of gallery operators and was delighted to find that this grass-roots meeting was taking place at all.
- the group agreed to an M.G.O. in two weeks: date and time set is Wednesday, 23 February 2000, 7:00 pm. drinks for a 7:30 pm. start.
Events: beyond and/or including a publication or map
Open nights
- Ceramica open till 8 pm. - Wed. to Fri. lots of after office trade.
- one night per week/month/season we all stay open late on a regular basis.
- perhaps we could try Thursday 24 Feb and spend all night telling other people who come in about other galleries within walking distance and see how effective that is on its own before we start promotional support from the local papers. Results to be discussed at the following meeting
Bus
- Should begin bus tour at Sir Hermann Black to compensate for a karmic evil committed in times past.
- Alma recounted how successful the greenwear crawls used to be.
- Jayne to look into funding, local bus companies, UTA PR (to float the Day Pass, Yellow Art Bus idea) and the Truck and Bus Museum at Tempe.
- Nick to get back with information from Terese Canyon on which company was used for the last bus tour that started at Tin Sheds
Annual subscription to the publication is $42. Current circulation is 36 and is set to double before the edition of Feb., No. 2. Your services will be brought exclusively to the attention of qualified individuals who are in key, decision making positions in these areas.
Current publication is fortnightly, sometimes weekly, depending on issues. We are offering exposure in 9 issues of our publication from the end of February - taking us up to the end of June 2000. The cost of this exposure is $19 per issue, only available for all 9 issues at $171 - payable before the publication of the next issue.
I cannot recommend this opportunity strongly enough. I look forward to arranging your participation in this local, grass-roots initiative very soon.
Homework:
Letters of support addressed to three Councils.
- map
- publication
- gen to potential sponsor.
- Australia Council - funding
Please send to me in hard copy. - hand out sheet with names and addresses on it.
page number - multiples of 8 - 1000 Warren Wickman - full colour - publishing changes, look at advertising as well. Council flexibility in placing promotion - x number of copies to give away for council - beneficiary. Promote themselves with heritage and cultural aspects. Consider Leichhardt Council - Randwick - shopping centre. - see themselves as poachers - advertise. Coles Norton Plaza & Broadway.\ Where do we do our shopping? GeoGraphics Group - publish Warren 13 years experience at the Power House, organising photography print management - design copy written if needed. www.geographicsgroup.com, Art Exhibitions Australia - block buster exhibitions down at the Rocks - state galleries and Canberra. Sponsor - Real Estate Group - local group that operates in our area who is trying ot promote itself here - council.
Profile. for 24 Feb 2000, No. 2
Should take advantage of Kevin's services while he is with the Iner West Programme.
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